Fish have a highly complex sense of smell. Trigger fish to feed and strike your bait with an effective, natural scent to follow and indicate the presence of food. Easily apply to all types of fishing lures such as soft plastics, jigs, spoons, plugs, crankbaits, jerkbaits, spinnerbaits, and swimbaits. Incredible sticky gel formula stays on like glue so you spend less time applying and more time fishing. For the best results choose the same scent of the natural bait forage found in the waters you fish. Introducing new flavors may work in some cases too. Available in fresh and saltwater formulas. The best scents since 1929. Available now! Contact us for more details.